Below you'll find a list of all posts that have been categorized as “Chiropractic and massage”
As chiropractic business owners, the holidays are not always the best times for our bottom line. While we all enjoy a little rest and a break from the usual routine, missed days, missed appointments and scheduling nightmares threaten to put a damper on the holiday season for many. But with some proactive steps and a bit of planning it doesn’t …
It’s always nice to insert a surge of cash into your practice and February is one of the best (and easiest) times to do it. You only need to focus on one simple holiday to start and one simple question to ask: The Super Simple Question Here’s the world’s easiest script to ask your patients. It’s one simple question: What …
If you have massage therapy in your chiropractic practice, we are now entering the single best “season” to increase massage therapy services and profits. And if you don’t have massage yet (or if your production and profits from massage are flat), read on! This is an ideal opportunity to increase (or start) boosting massage revenues. Best of all, this is an absolutely …
While Massage Envy® moves closer to opening its 1200th location, most chiropractors would be thrilled to have 8 busy therapists – heck, even 4 – no make that, 2 busy therapists! Although there are many in chiropractic (and many more in the massage profession) who poo-poo the notion of the Massage Envy® franchise and its business model, it’s hard to get …
It’s interesting to observe that many chiropractors will look high and low to find ways to boost their chiropractic business while neglecting one of the most powerful practice building weapons and patient care advocates right under their nose. For many patients in your practice, she is called “mom.” It’s widely known that women are the family health care decision-makers and studies …
If you have massage therapy in your chiropractic office, you have a perfect source of profits that is ripe for picking…now! Why? Well, it’s that time of year again when chiropractic offices that offer massage therapy have the opportunity to create a cash boost that will prevent the holiday slump and/or propel them well into the next year. That’s right, …
Amazingly, I am still approached by chiropractors who ask if I think that massage is a viable profit center for chiropractors, or if it works well with chiropractic. These DC’s apparently missed the fact that I have sold copies of my Build a $300,000 Massage Practice in Your Chiropractic Clinic program to chiropractors in every U.S. state and 23 countries and …
In Part 1 of this article, we discussed the fact that most chiropractor are looking (or should be) to increase their cash-based, non-insurance dependent portion of their practice. We looked at two rapidly growing cash-based trends that may definitely apply well in the chiropractic setting: (1) the mindfulness massage and (2) the various “spin-offs” of the mindfulness concept (in terms of …
With dwindling payer reimbursements that have been on the steady decline for years, more chiropractors are looking to non-insurance based or hybrid (could be insurance or cash) income streams. No offense to old steadies (or the manufacturers) of “wonder-gel”, “perfecto-pillow” or “vivacious vitamins” (or other similar products), but many DC’s are looking for new and innovative ways to add more …
Since I am a big advocate for “working smarter, not harder” and creating profitability in your practice, several devoted blog/newsletter readers have written in asking about incorporating other professionals into your chiropractic practice. In my own clinic, I have had an assortment of providers over the years, so I speak from my personal perspective and that of interacting with many …
