How Chiropractors Can Double Their Massage Profits NOW

If you have massage therapy in your chiropractic practice, we are now entering the single best “season” to increase massage therapy services and profits. And if you don’t have massage yet (or if your production and profits from massage are flat), read on!  This is an ideal opportunity to increase (or start) boosting massage revenues. Best of all, this is an absolutely …

Harnessing the Power of “Mom” to Boost Your Chiropractic Business

It’s interesting to observe that many chiropractors will look high and low to find ways to boost their chiropractic business while neglecting one of the most powerful practice building weapons and patient care advocates right under their nose. For many patients in your practice, she is called “mom.” It’s widely known that women are the family health care decision-makers and studies …

Four Cash Based Trends Chiropractors Should Consider (Part 2)

In Part 1 of this article, we discussed the fact that most chiropractor are looking (or should be) to increase their cash-based, non-insurance dependent portion of their practice.  We looked at two rapidly growing cash-based trends that may definitely apply well in the chiropractic setting: (1) the mindfulness massage and (2) the various “spin-offs” of the mindfulness concept (in terms of …

Four Cash-Based Trends Chiropractors Should Consider (Part 1)

With dwindling payer reimbursements that have been on the steady decline for years, more chiropractors are looking to non-insurance based or hybrid (could be insurance or cash) income streams. No offense to old steadies (or the manufacturers) of “wonder-gel”, “perfecto-pillow” or “vivacious vitamins” (or other similar products), but many DC’s are looking for new and innovative ways to add more …

Beyond the DC — Incorporating Other Professionals Into Your Chiropractic Practice

Since I am a big advocate for “working smarter, not harder” and creating profitability in your practice, several devoted blog/newsletter readers have written in asking about incorporating other professionals into your chiropractic practice. In my own clinic, I have had an assortment of providers over the years, so I speak from my personal perspective and that of interacting with many …